Online traffic is driven mainly through searches on popular search engines such as Google, Yahoo, or Bing. You can also generate traffic using other resources, such as ads or social media. However, once you stop paying for these resources, your rankings will drop dramatically, impacting your visibility. This is where search engine optimization (SEO) comes […]

A website is essential to any business’s online digital marketing strategy. Searching is the number one digital tool consumers use to help them find and choose a business. Moreover, it has been shown that a quarter of consumers will not consider a small business they haven’t used before if they can’t find any information about […]