Online traffic is driven mainly through searches on popular search engines such as Google, Yahoo, or Bing. You can also generate traffic using other resources, such as ads or social media. However, once you stop paying for these resources, your rankings will drop dramatically, impacting your visibility.
This is where search engine optimization (SEO) comes in. As its name suggests, SEO is the steps necessary for improving a website and increasing its visibility on the search engine. SEO allows website owners to get free, organic, and natural traffic from people looking up services or information online.
When you search for something on Google, you use keywords. This is how every person looks for information, and search engines deliver results based on your specific keywords. The website with the most visits that seem to be relevant to those keywords will likely be recommended to you.
A website with SEO content will have the keywords and informational structure the Google algorithm is looking for. Whenever someone searches online with the keywords used on the website, the search engine will cross-reference it with the information on the page and increase web visibility.
On the other hand, if you are not using SEO content, the search engine won’t be able to grasp the informational value of your page. You may have good content on your page – but if you aren’t using the right keywords, the search engine will not be able to tie your texts to the searches done by the users.
In the end, the main difference between having SEO content and not having SEO content is visibility. SEO acts as an anchor – a bait that pulls the search engine in your direction, knowing that you have what they are looking for. Without SEO content, the texts will be pushed to the back of the search, as the algorithm won’t have anything to hang onto.
However, SEO involves more than including a few keywords on your web page. You must be smart about it. For your SEO strategy to be successful, you need to go through the following steps:
The web content strategy is the method you use to create, deliver and administer the usable content on your website. While the text is also essential, there are other aspects you must research.
First, the content you deliver must fit a specific industry – after which you must decide on a niche. If your content is not focused on anything in particular, then the search engine algorithm will not be able to pick up the relevance. Therefore, you will not gain much visibility.
You must keep your customer in mind when creating a targeted web content strategy. Think about whether the content will benefit your audience or not. Are you using an engaging presentation? Are you resolving any pain points that your client may have? What medium are you using to deliver the content? Is it a blog, a podcast, or perhaps an explainer video?
All these need to be addressed before you start writing the content.
Now that you have your web content strategy, you can start writing SEO content. The first thing you need to focus on is the keywords. Do some research on what your main keyword should be. You should also find some relevant keywords that people may use in a search engine.
Moreover, you must be crafty with your page title and ensure that it includes at least your target keyword. The title should be unique and interesting enough for visitors to click on your link. The permalink of your web page should also include your target keyword.
The content needs to be of high quality and value to the user. This is the essential element to get right. Bad quality or irrelevant content results in readers bouncing off your website in a split second. This means that your website did not even have a chance to let users know what you have to offer.
Now that your content is online, you need to monitor its performance. Look at the key metrics regularly and make updates when necessary. If a particular strategy works on one page, you may also want to implement it on other pages.
You can write SEO-driven content and then analyse its performance without any issues. However, this can be a very time-consuming task because it involves ongoing work with tracking and changing elements. You must go through the research stage, set the foundation, and then monitor the progress regularly.
If time is of the essence for you, getting an SEO content agency to take care of this matter on your behalf might be worthwhile. This way, you can save precious time on growing and innovating your business.
A business website requires SEO content to increase the pages’ visibility and improve traffic to be successful online. The better your SEO strategy, the more traffic you will be able to get.
If you want to save time and get the job done well, you should consider hiring the services of an SEO agency. These specialists will know precisely what strategies to use to create your content and monitor the performance of key metrics.
A website is essential to any business’s online digital marketing strategy. Searching is the number one digital tool consumers use to help them find and choose a business. Moreover, it has been shown that a quarter of consumers will not consider a small business they haven’t used before if they can’t find any information about it online.
Owning a website that ranks well for your products and/or services makes your business visible to your target consumers. It is like owning a store on a street with maximum foot traffic. The more consumers you have access to, the more leads you will have that you can convert into customers.
Two in three SMEs are not using common search strategies that could make it easier for new customers to find them. Owning a website with the most relevant SEO content for your industry and/or target market puts you ahead of your competition.
A recent survey has found that a fifth of Australian customers will not consider a business they have not used before if it doesn’t have a website. Yet, 41% of SMEs don’t have one. Those businesses that are fortunate enough to have a website need to ensure that their website delivers the content and information a consumer needs in the way they expect.
Creating, designing, and or redesigning a website should take into consideration what consumers consider to be important features:
• A quick response to their queries
• Easy website navigation
• A trustworthy site (with an SSL certificate)
• Regular website updates
All this can be daunting to business owners who are new or unfamiliar with the ever-changing and competitive online landscape. Luckily, you don’t have to be alone.