A website is essential to any business’s online digital marketing strategy. Searching is the number one digital tool consumers use to help them find and choose a business. Moreover, it has been shown that a quarter of consumers will not consider a small business they haven’t used before if they can’t find any information about it online.
High-ranking websites generate leads for your business
Owning a website that ranks well for your products and/or services makes your business visible to your target consumers. It is like owning a store on a street with maximum foot traffic. The more consumers you have access to, the more leads you will have that you can convert into customers.
Websites that are well designed with optimal SEO content put you ahead of your competition
Two in three SMEs are not using common search strategies that could make it easier for new customers to find them. Owning a website with the most relevant SEO content for your industry and/or target market puts you ahead of your competition.
First impressions count! User experience is key to a successful conversion
A recent survey has found that a fifth of Australian customers will not consider a business they have not used before if it doesn’t have a website. Yet, 41% of SMEs don’t have one. Those businesses that are fortunate enough to have a website need to ensure that their website delivers the content and information a consumer needs in the way they expect.
Creating, designing, and or redesigning a website should take into consideration what consumers consider to be important features:
• A quick response to their queries
• Easy website navigation
• A trustworthy site (with an SSL certificate)
• Regular website updates
All this can be daunting to business owners who are new or unfamiliar with the ever-changing and competitive online landscape. Luckily, you don’t have to be alone.